In the last 5 years, marketing tools have radically changed their DNA, moving from the concept of multi-channel to that of omni-channel.

This metamorphosis meant a natural change in thinking about B2C communication methodologies.

Consequently, consumers have become agnostic with respect to the channel and focus their attention mainly on the consistency and fluidity of the experience they are going to buy.

Therefore, there is no barrier between the various channels, on the contrary, a holistic solution that allows you to enjoy high-tech services and content.

In this vision, social media, mobile apps, websites and structures in the area represent a whole capable of becoming, for proposing companies, a marketing and business tool with infinite potential, while for end users a different way of use of the service, smart, technological and totally personalized around individual needs.

TREEP (Travel, Eat, Repeat) was born as a software solution designed to standardize companies in the field of traveling and hospitality to this new paradigm.

It bases its idea on two key concepts: app-centrism, user profiling and geo-localization.

The concept of app-centrism is the result of the need to perfectly customize the experience on the user’s needs and on its characteristics, thanks to the use of a combination of hardware systems and technologies close to modern marketing methodologies.

Thus, the presence of an app for mobile systems will allow you to reach users in a completely natural way and to take advantage of the now human need to use a smartphone or tablet at any time of the day.

User profiling and registration on the platform will be essential to move on to the “design” phase of the right commercial proposition by the company, so as to recommend the most interesting tours with respect to the characteristics of the same.

The localization of the device, and therefore of the user, will allow the management of all those core services characterizing TREEP and the real time services which constitute the true innovative engine of the solution in question.