Fides has conceived a new idea of e-commerce experience, a shopping experience for the end customer that does not end in the mere digital context, but reaches its perfect completion in the in-store experience. This is considerably linked to the need to make the user feel at the center of a small ecosystem, thought about his needs and similarities with users from different backgrounds but with homogeneous preferences.

The end user is given the opportunity to feel followed throughout his journey, between digital and material. RETAKE is based on different technologies, capable of being combined in an interesting and powerful mix, useful for creating a “new” user experience.