We have witnessed in recent years the rapid success of companies that have put technological innovation at the center of their business. At the same time some realities that have failed to evolve have seen falling rapidly certainties gained in years of great success.
The COVID-19 emergency has distorted the commercial dynamics and user behavior also in relation to the supply of basic necessities. 
Having an online presence has become a necessity to deal with the economic crisis resulting from the pandemic, in fact it is necessary to respond to the new market needs that are now rooted in consumer habits.
In this context, e-commerce systems represent an effective response to develop both short and long-term business.

Now is the right time to open an online store

Electronic commerce is at a turning point. Forecasts as every year estimated double-digit growth as for fifteen years in Italy. The Coronavirus effect is changing the cards on the table for many sectors that are experiencing exponential growth.
Not in all cases this increase has a positive reading key; in many contexts it may not be prepared and structured to meet a demand so high.
This obviously generates a negative boomerang effect for the company.
Operators who know how to correctly interpret and deal with this moment will be able to gather new customers to retain loyalty over time.
This will also be the year in which many merchants will open the online channel initially to be able to dispose of inventories, but later to compete in a new demand space that is being created: online sales from physical stores.

The Fides product to start selling online

In the last half year, Fides has invested heavily by launching a suite of products for the Retail market.
The experience gained in the sector in recent years has allowed us to be able to take this path by creating solutions for companies that so far have only managed offline stores as well as obviously those who are already structured for e-commerce.
Our offer is totally modular in order to be tailor made regardless of the context or the purchase flow.
The omnichannel infrastructure allows to be able to intercept different clusters of users, above all thanks to the innovative features included in the mobile applications that we create.
The intuitive management allows you to have a very short phase for configuration, drastically reducing the time to market.
The entire offer is designed to make the work of entire companies efficient, from the marketing area to sales or logistics managers thanks to a high-performance section dedicated to analytics, also useful for the management of offline stores.
In fact, our goal is to combine the online experience with that of the traditional shop in just three steps:
-Customer interaction based on the use of artificial intelligence that studies purchasing behavior.
-Promotion of products based on customers.
-Continuous communication with the customer or potential customer, even after sales.
Contact us to discover our offer and to start your online experience.
Find out more on: https://www.fides.it/en/projects/retake-en/

Our company’s Innovation Manager speaks

About a year ago the development of our first product dedicated to the world of retail began, customized for the Expert Somma Group and released a few days ago.
Its realization saw the Fides Innovation Lab work with strong enthusiasm and intense rhythms.
With great pride Paolo tells us about an important starting point for Fides: “Retake is the first project of the Innovation Lab that takes hold in such an important reality”.

Retake wants to revolutionize the world of e-commerce, where does the idea come from and how does it work?

<<RETAKE does not want to revolutionize the world of e-commerce, but only to make it more human-centric.
Fides puts the serenity of its collaborators at the center of its life and, this first product, follows this idea.
More than a year ago, we talked with Antonio (our CTO) about how to deal with the world of retail, trying to change the style of purchase by users.
Obviously, the thought immediately went to giants such as Amazon or Alibaba.
These realities have changed the perception of the purchase by each of us, with systems that push compulsiveness and that increase customer satisfaction exponentially.
We deeply studied their style, ideas and followed their examples, while remaining firmly on the ground.
The next step was to undertake the development of a product based primarily on the concepts of user profiling and artificial intelligence.
Almost simultaneously, the Expert Somma Group (one of the largest members of the Swiss Expert chain) contacted us to ask us for the remake of their web portal… et voilà! We proposed RETAKE that was immediately liked, so as to push product development towards a project designed for a huge customer reality.
This has consistently changed our plans, leading us to simultaneously develop important software design decisions.
Today the product moves on an ultra-modern technological stack, planting its feet on terrains such as machine learning and geolocation, capable of making the user experience very pleasant>>.

What are the main modules and the benefits that this solution can bring?

<<RETAKE is built on several modules which can be divided into mandatory and secondary.

The former see, for sure, the app for smartphone and tablet devices, around which the entire project revolves.
In addition, all the back end architecture constitutes a fundamental module without which you could not receive the essential information that the user uses through the mobile app.
Finally, the content management system is the module that allows our customer to control, with a very high degree of automation, the data that their customers view within the mobile app and, above all, to use an analytics platform to better operate in marketing.

Among the latter, we list the sister web application of the mobile app and an in-store touch system capable of making the user experience at the store very interesting.

Obviously, artificial intelligence season everything and ensure the perfect harmonization of content on the preferences and needs of each individual end customer>>.

How do we differentiate ourselves from competitors? Why should a user choose us?

<<In fact, we do not aim to differentiate ourselves from our competitors, on the contrary, as I said earlier, we look constructively at the different platforms, drawing lessons from people who, perhaps, have been working on them for many years and taking advantage of their right choices and their intuitions, but always trying to further improve them and make them “ours” guaranteeing the concept of human-centric.
We are not interested in compulsive purchasing, but we are interested in making a better service so as to increase customer satisfaction and, consequently, an increase in the visibility of our customer>>.

RETAKE connects sellers and customers, what are the news?

<<The bond between seller and customer is more or less the one between two boyfriends, characterized by ups and downs.
We try to make the positive moments more perceived, thanks to the possibility of dressing the experience on the user so that he always feels at the center of attention.
The Expert Somma Group today is able to get in touch easily with the individual customer through various channels.
Communication is now bidirectional and this feature is viewed in a completely positive way from both sides>>.

How is marketing, sales and customer support managed?

<<The Expert Somma Group today has the opportunity to better manage its marketing campaigns through the use of the analytics system, capable of defining in detail the behavior of its customers by reading the data and concentrating it in customizable “sections”.
Like the major players in online retail, the product is concerned with making the purchase phase simple for the normal customer.
It can be performed in a classic way through a debit-credit card payment system or thanks to the Pick & Pay concept of the Expert Somma Group, which allows product booking and collection in the store.
Customers are currently assisted through the classic channels of our customer, even if we are working in these days on a new module dedicated to after-sales that allows to centralize requests and to process them quickly and easily>>.

Try now the shopping experience that gives you RETAKE. Download now the app of the Expert Somma Group, designed to make your online and in-store purchases easy.
Apple App Store: https://apple.co/380TVMB
Google Play Store:  https://bit.ly/2Ypiyzj

“Measure what is measurable and make what is not measurable.” (Galileo Galilei)

A quote from Galileo like this makes the idea of what we mean when we talk about “measuring” immediate: discovering the truth.
What does it mean to measure within a company?
“Analyze”, “number”, “check”: technical terms but which have as common meaning the goal of taking a photograph of reality. Seeing and understanding what happens before, during and after the production cycle is possible thanks to the Management Control.

What is management control?

Today in a company, intuition, experience and a sense of responsibility are necessary but no longer sufficient requirements.
To govern internal complexity and external uncertainty, it is necessary to constantly know the actual state of performance through a management control system that has been appropriately lowered in the individual company.
Management control is an operating method aimed at guiding the company towards the achievement of the objectives set in the planning stage, proposing reports and data with which the company trend is analyzed.
Bringing to light any critical areas as well as reasons of pride for a company is what it feeds on to evolve on the market and be more and more competitive.
All this is based on the coordination of the various sectors of the company, with the aim of governing the efficiency and operational effectiveness of the processes and keeping the profitability of products and sales under control.
Management control in Fides is essential as an engine of actions and continuous growth.

Pasquale is the representative of this important reality within the Fides family. He also deals with purchases, transfers and logistics, being also Data protection officer (privacy) and responsible for security for Fides.
Due to its nature can be sectored everything it covers, making a management control first of all on himself and on their working figure.

Management control: how does it work in Fides?

Pasquale: “Management control is interesting in a company such as Fides which is divided between different business units: from offering consultancy services, to the realization of projects within its delivery centers to the activities carried out in the innovation lab.
The management control that is carried out in the company is applied to the various operating offices trying to optimize all business units by implementing collaboration between departments to make both processes and margins efficient.
As a company controller I try to have as much information as possible on all aspects and activities, I thank colleagues from all departments who are always available and collaborative. Without teamwork, no single person can be a winner

How management control is done: some practical examples

Pasquale: “It may happen that analyzing the data of some activities it is necessary to take corrective measures. This may mean in some cases investing in the training of staff resources to allocate them to different activities, creating new growth opportunities also for the resources themselves.
Another aspect that I follow is the creation of internal processes aimed at simplifying and optimizing everyone’s work.
An example can be that of a process designed for the initial phase of a new staff.
When the resource is allocated by our sales managers, a precise procedure is performed which facilitates the administration’s work for the subsequent process of taking on billing and all the other necessary phases “.

What tools do you use?

Pasquale: “Among the systems used there is GPG an ad hoc management system through which we manage to have parameters on which make forecasts and which is constantly adapted to the needs that arise, managing to obtain more and more detailed analyzes from time to time.
Together with Salesforce, one of the most functional CRM for the management of the commercial area, are the tools that allow us to plan strategies and make decisions

Has the way of working changed in this historical period?

Pasquale: “The activities are the same, except for trips that for obvious reasons are completely stopped. I use this time to develop new solutions and make the company more functional”.

Nothing we do is more important than hiring people. At the end of the dayyou bet on peoplenot strategies.” (Lawrence Bxidy, former CEO of General Electrics)

Human resource management is the set of procedures and systems applied within a company to organize staff performance and reap the greatest benefits.

Managing human capital effectively and efficiently is not only supportive but also of fundamental importance in terms of investment for the achievement of corporate goals and objectives.
The two-way relationships between administration and staff create the true network of stability on which the organization and strength of a company is based, which as such must ensure continuity over time.

What are the main activities it covers personnel management?

Setting up an efficient organizational structure in the company is essential, staff management is not one of the company’s activities, but it is the main activity.

Human beings are not a means to an end, but an end in themselves”! (Immanuel Kant, philosopher)

Personnel managers have an agenda full of commitments that must be managed well to avoid oversights or shortcomings.
Lorena and Giuseppe form a real Fides team that travels according to precise and high-value principles. Their collaboration and their technical skills have made it possible to bring value, not only in their business, but throughout the company. By ensuring precise and careful management, they allowed the formation of a working group aimed at continuous improvement.

What are the values that cannot be overlooked?

Giuseppe: “Humanity. The human relationship is the basis of everything, our role is to communicate clearly to avoid misunderstandings. Sometimes mistakes or misunderstandings can arise with other employees and must always be diplomatic and keep calm. This is a fundamental aspect of our work.”

Lorena: “In addition to fully agree with Giuseppe, I would like to add that the first example of humanity in our reality is from Umberto, Founder and CEO of Fides, who has always oriented the company to the family and focused its mission on humanity placing the human being in the foreground with his own attitude. When we talk to colleagues we never go to a higher level, but with coherence and transparency we interact with each member of the company with empathy. “

What are the things to avoid?

Giuseppe: “Avoid being unprepared. Always be available, ready and efficient to meet the demands of all staff, always leaving the emotional sphere out. Never panic over the requests we receive. Ours is a very delicate job, but we have always tried to set an example in terms of behavior and to clarify the situations that have arisen “.

How has your job changed in this period?

Lorena: “We constantly align with the whole administration to stay updated on everything as if we were in the office. With colleagues from other departments, we noticed that we must be even more human than before. In this period in which physical contact is lacking, it is increasingly necessary to “put yourself in the shoes of others” and being able to communicate empathically has an even stronger value. In addition, Fides is a dynamic company in constant change also with regards to staff renewal and even in this difficult period we have not stopped continuing to work according to the values and mission of our company “.

“In this period of Smart Working we detected a significant fact – adds Giuseppe – thanks to the work from home all the staff are working safely and as a result there is a reduction of required sick days which have fallen by 73%. From the point of view of efficiency and effectiveness, our staff has improved. In addition to the diseases, there are also marked reductions in the holidays and hours of leave required, which contribute to the increase in company productivity.
These data emerged allow us to reflect on the effectiveness of Smart Working: each resource, having no time constraints, can organize his day without sacrificing work, managing to be active and concentrated and to achieve the set objectives.
However, it is important to underline that the comforting data of the improvement of the general performance of the resources is a little “clouded” by the changing market, however, it remains a very significant food for thought

In Italy, more and more frequently these days, we hear of Smart Working a road that many companies are walking at this time to appease the emergency Coronavirus.
We try to understand how it works, what are the benefits, and why the IT industry is used for some time.

What is the Smart Working?

The Smart Working is how to run the business relationship with organization goals, which has no precise daily time and place of use, where the worker has the tools to perform their duties independently.

This type of work has, among others, aims to increase the sense of responsibility, the power of delegation, managing time and priorities and facilitate the reconciliation of private life and working times.
This is why it is also called “a new managerial philosophy based on giving people back flexibility and autonomy”.

Smart Working in Fides

This method of carrying out one’s profession is not practicable only by staying in one’s own home, but also between work groups located in different locations.
Thanks to digital tools, new ways of collaboration have developed over time, which favor and facilitate communication, the creation of networks of professional relationships both between colleagues and with figures external to your organization.
In Fides, we have been undertaking Smart Working and Remote Working methods for years and in multiple contexts and projects.

Today we are going to talk about it with Vincenzo, Senior Software Developer who often works remotely on important projects from the Fides delivery center in Naples.

“How do you organize remote work?”

“In my case, the initial phase of the activity consists in going, for a given period, to the customer’s site where they work closely with the latter’s employees and often also with other suppliers. In this period of analysis, we learn all the necessary information concerning the environment both technically and functionally, providing total autonomy at work setting up the necessary tools to work remotely.”

“Which activities are performed remotely on your team?”

“After taking over the activities, the internal teams in Fides are created for the different projects according to the customer’s needs and the group’s skills.
To provide a general overview, I now describe some projects that we have remoteized for customers located between Florence and Padua. For example, in Florence, we deal with application maintenance and development of evolutive on a financial and banking services portal for the Private Banker, through which users have the opportunity to manage the assets of their customers, providing investment advice such as purchases of securities and shares on the market. We respond to requests for bank officials also providing them with support in using the platform.For an important customer in Padua we manage a product used by various banks to make requests for loans and mortgages. In this case, after learning the functional and technical knowledge, we are creating new features while remaining in close contact with the customer’s management from our Naples office.”

“What do you think about Smart Working and remote work?”

“In my professional experience I have always been in contact with people located elsewhere, thus adopting the dynamics of remote working. I believe that working smart is the future, but in reality like ours is already the present. As a country we still have to get used to this reality and to manage ourselves by creating very precise regulations, but once this difficulty is overcome I presume it becomes a best practice to work in this way in the sectors that allow it, alternating with meetings de visu so as not to lose the human contact that remains always essential.”