Expert Gruppo Somma
Personalization and cloud for business success
Summary
The retail sector market is constantly evolving and the client was faced with operational complexities: from the procurement of products for the various points of sale to the management of targeted promotional campaigns.
Thanks to the creation of the mobile application and the adoption of the AWS cloud (Amazon Web Services), Expert Gruppo Somma has been able to expand its sales offering, thus reaching customers throughout Italy.
Customer overview
Expert Gruppo Somma is a company founded in the early 1960s and specialized in the sale of consumer electronics goods.
Equipped with a vast network of physical stores and an online store, the group is positioned among the top players in the market in terms of the ratio between the number of sales points and overall turnover.
Customer's needs
Together with the customer we collected all the technological and business needs, identifying the following needs:
- Reduction of time to market.
- Need to optimize the management and planning of seasonal promotions (such as Black Friday).
- Improve the integration process between Sales and Marketing areas thanks to analytics tools.
- Integrate a push notification system to send communications based on a specific cluster of users.
- Management of infrastructure costs linked to traffic peaks due to promotions.
Fides Solution
The strategy adopted to develop a scalable, resilient and customized technological solution was based on an in-depth internal analysis of the existing technological structure. Given the nature of the domain, it was decided to opt for a serverless solution to maximize scalability, eliminating the need for resource provisioning and adopting a payment model based on actual usage.
The entire system was implemented using AWS (Amazon Web Services) services and following a microservices architecture to promote modularity and component management. An omnichannel approach was chosen to integrate both online and offline functions, such as managing product availability and booking services.
In parallel with the strengthening of the technological infrastructure, particular attention was paid to the user experience (UX), involving a team of UX and UI experts to identify and resolve critical issues in the online shopping experience.
Through detailed analysis and interactive testing, targeted changes were made to optimize the user interface and make the purchasing process faster, smoother and more intuitive for different user clusters.
Achieved outcomes
Today the Somma Group is at the forefront of the evolution of the retail sector, offering a unique multi-channel proposal that adapts to the needs and preferences of consumers.
The success of this digital transformation has not only expanded audience and market opportunities, but also enabled the client to stay ahead of an ever-evolving business landscape.
The investment in a customized technological solution has resulted in a real corporate asset that today contributes to the scalability of the business. Furthermore, the analytics systems introduced increase awareness and visibility of purchasing behaviors.
The system is constantly evolving and the Somma Group continues to rely on Fides for periodic Application Maintenance interventions.
In short, this has made us more competitive."
Luigi Somma
CEO Expert Gruppo Somma